Richard Prime

Email: The Saviour of New Normal Marketing

Richard Prime, CMO of Minutemailer tells all about why email marketing is the new normal for our times; the simplest, cheapest, most versatile tool for companies and brands whose marketing teams have been restructured during this turbulent period.

At first, the newness of it all is quite refreshing. You’re not in the office perhaps, or if you are you’re not surrounded by as many people as you might normally be. 

You miss whatshisname who was the marketing person before this all hit but these are strange times and restructuring was necessary to keep the company afloat. 

Now it’s you. Whoever you are. 

Sound familiar? Chances are, almost six months into the Corona crisis, the person currently doing the marketing for their business is not from a marketing background at all. A task delegated to whoever’s left in the office or company who is best at the internet. 

Chances are, almost six months into the Corona crisis, the person currently doing the marketing for their business is not from a marketing background at all.

And for these poor individuals, whose ability to be able to attach a gif to an outlook email has suddenly made them chief marketing officer, their marketing tasks are more advanced than those they’ve replaced. 

Because everyone is thrashing around trying to work out how best to do marketing to an audience that might have better things to worry themselves about than what you’re trying to sell. 

But, when you think of it, people are marketing. In lots of different ways, with various ever-evolving strategies. Video feeds, virtual product introductions, augmented reality, social media channels and… the mightiest of them all. Email. 

We’ve said it lots. And we’ll definitely continue to say it, email is great. It’s great for marketing, it’s great for being in touch with your customers, clients and fans. And, when times are tough as hell—like right now, it’s cheap. 

Plus. And Minutemailers will know this by now, it’s easy to activate for people who are suddenly thrust into the marketing limelight and bluntly told ‘get marketing now’. Of course, we didn’t have a nasty virus in mind when we designed our platform but we did have the everyman firmly in mind. 

Because email marketing should be quick to pull together, it should be stress free to construct and it should be naturally usable over and over again. What’s more, our statistics make it nice and easy for the most greenhorn of new marketing directors to take to their bosses and say; “Hey you, we’re marketing lots and it’s working.”

Be bold, be marketing, be successful… make an email marketing routine part of your new normal.

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