Why work with email marketing and newsletters?
- High ROI: Email marketing offers one of the highest return on investment (ROI) among digital marketing channels. On average, a return of $42 for every dollar spent.
- Targeted engagement and measurement: It enables highly personalized and targeted messaging. You can segment your target group based on various factors such as engagement, location or purchase history and then measure the impact directly, which increases the effectiveness of your campaigns.
- Owned channel: Unlike social media platforms where algorithms control your reach, email lists are owned by you. This ensures a direct line of communication with your audience without intermediary intervention. Then there is really no contradiction, you can do both advertising on social media and email marketing.
Why Minutemailer?
Minutemailer is a simple and cost-effective way for small and medium-sized companies to work with email marketing. You can easily create and send newsletters with our ready-made templates and our easy-to-use editor, and you can also create emails for your customers that look like regular emails but which can still be measured for openings and clicks.
It is free to create an account and the first month includes 2,000 emails. If you want to upgrade, it costs from $4/month and up, and you can also buy credits as needed.
Unlimited contacts are included in all accounts even the free one as we charge for the email you send and not for storing contacts unlike our competitors.
An example of what it costs is $25 to send up to 10,000 emails a month.
Or $89 to send up to 50,000 emails a month. See our pricing here.
There is even a way of using Minutemailer completly for free.
Why use Minutemailer instead of Mailchimp
- Localization: Minutemailer is available in English and Swedish, GDPR adapted (servers within the EU and everything required for recipients to be able to opt out of e-mail, etc.) and offers both English, Spanish and Swedish customer support.
- Simplified interface: Minutemailer often focuses on providing a simpler user interface, which can be easier to navigate if you’re looking for a less complicated solution.
- Cost Effectiveness: Minutemailer’s pricing can be more competitive for small and medium businesses, especially if you are just starting out and have a limited marketing budget.
Example: Sending email twice a month to 5,000 contacts
Mailchimp: about $78 a month and up.
Minutemailer: $25 per month.
Why use Minutemailer instead of Hubspot
- Cost Effectiveness: Minutemailer is generally less expensive than HubSpot, making it a more budget-friendly option for small to medium-sized businesses or startups.
Example: Sending email twice a month to 5,000 contacts
Hubspot: approx. $90 a month and up
Minutemailer: $25 per month
- Simplicity: Focusing on email marketing and newsletters, Minutemailer offers a simpler and easier-to-use platform, which can be beneficial if you don’t need the extensive suite of services that HubSpot provides. You will likely get started faster with Minutemailer compared to the more complex HubSpot.
- Localization: Minutemailer is available in English and Swedish, GDPR adapted (servers within the EU and everything required for recipients to be able to opt out of e-mail, etc.) and offers both English, Spanish and Swedish customer support.
Why use Minutemailer instead of Getanewsletter (Swedish competitor)
- Cost Effectiveness: Minutemailer offers templates for your industry, which can provide a more targeted solution for your campaigns.
Example: Sending mail twice a month to 5,000 contacts
Getanewsletter: approx. $55 per month
Minutemailer: $25 per month.
- User experience: Minutemailer has a more intuitive and user-friendly interface compared to Getanewsletter, this can save time and reduce the learning curve.
- Customer Support: Minutemailer has a better customer support, which can be crucial when you encounter problems or need quick guidance.
Why use Minutemailer instead of APSIS (Swedish competitor)
- Cost Effectiveness: Minutemailer is generally cheaper than APSIS, making it a more budget-friendly option for small to medium-sized businesses or startups.
Example: Sending mail twice a month to 5,000 contacts
APSIS: approx. $300 a month and up
Minutemailer: $25 per month
- Simplicity: Focusing on email marketing and newsletters, Minutemailer offers a simpler and easier-to-use platform, which can be beneficial if you don’t need the extensive suite of services that APSIS provides. You will probably get started faster with Minutemailer compared to APSISt.
- Customer Support: Minutemailer has a better customer support, which can be crucial when you encounter problems or need quick guidance.
In the end what you use for email marketing depends on your needs and budget. But it can be good to compare different solutions and also think about how you will use it and what features you need.