Richard Prime, CMO of Minutemailer tells all about why email marketing is the new normal for our times; the simplest, cheapest, most versatile tool for companies and brands whose marketing teams have been restructured during this turbulent period. At first, the newness of it all is quite refreshing. You’re not in the office perhaps, or …
As an email platform, you’d expect that we send all sorts of emails. And you’d be right, but the template we turn to very often is not the one you’d think. It’s the good old plain text email. Just words on a screen. But why? Over the years email marketing has evolved to become the …
Times like this test a company, or entrepreneur. Your customers’ focus moves away from business towards other things. People are concerned about the wellbeing of their families, perhaps fearful of their future livelihoods. Your employees, if you have them, may also be worrying about what might come. Read the official advice from WHO on protective …
A good email subject line is worth its weight in gold so here’s our tips for beginners. Here at Minutemailer we feel that the subject line is so important that we will not let a Minutemail leave our server without it. It’s the key element to getting your mail opened and read. With that in mind, we …