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Get a better result by sending plain text emails
It’s easy to get caught up in Minutemailer’s beautiful responsive templates and designs. But there’s a lot to be said for the humble plain text email—an email with only text. Here’s why a plain text email is an important part of email marketing and how to get the best out of the format. Avoid getting […]
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Plan your email marketing better
How should you work over time to get the most out of your email marketing? Learn more about what to think about and become an email marketing master. First set your goals Think carefully about what you want to achieve with your emails and newsletters. Should the recipient buy something directly, visit your website, follow you […]
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Email: The Saviour of New Normal Marketing
Richard Prime, CMO of Minutemailer tells all about why email marketing is the new normal for our times; the simplest, cheapest, most versatile tool for companies and brands whose marketing teams have been restructured during this turbulent period. At first, the newness of it all is quite refreshing. You’re not in the office perhaps, or […]
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How to find email addresses to your leads and connect with them
When it comes to lead generation via email marketing, it’s very important to have a list of professional and genuine email addresses. Learn how to find them in this guest post by Milir from Aeroleads. If you are emailing a handful of prospects, then you may find their emails easily via manual search methods (company […]
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Why use plain text emails?
As an email platform, you’d expect that we send all sorts of emails. And you’d be right, but the template we turn to very often is not the one you’d think. It’s the good old plain text email. Just words on a screen. But why? Over the years email marketing has evolved to become the […]
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What is opening rate, CTR and what does a bounce mean? We explain all the terms that you need to know
Our goal with Minutemailer is to make the easiest service in the world for activating your professional contacts using emails and beautiful newsletters. But there are some complicated terminology that you have to relate to and that can be a little difficult to understand. Don’t worry. We explain all the terms that you need to […]
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Show love, send emails
Times like this test a company, or entrepreneur. Your customers’ focus moves away from business towards other things. People are concerned about the wellbeing of their families, perhaps fearful of their future livelihoods. Your employees, if you have them, may also be worrying about what might come. Read the official advice from WHO on protective […]
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How we prioritize when developing Minutemailer
No matter if your company or startup consists of 30 000 people or three you can’t do everything all the time. There will always be more ideas and paths forward than what you can explore. You somehow have to decide on what to work on. How do we do that on Minutemailer? First we setup […]
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How we work together on Minutemailer as a remote team
Minutemailer is a so-called bootstrapped startup. We have not raised any external capital but are growing organically with revenue. To achieve this, we have minimal costs and spend the time we have between paid assignments to develop Minutemailer. This means that we do not have a company office but work remotely. How do we make […]
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Working with Figma for our design system
When we first started Minutemailer, Sketch was the thing. Figma is very similar to Sketch but all in the cloud. For the new and updated Minutemailer we are developing, we are using Figma for all design. Making it very easy to collaborate and work remotely. All the design is made as one big project in […]